Google May Use Games to Compile Psycho-Profiles

12 de may de 2007

<body><div id="article"><tr><td height="28" valign="middle" width="184"></td><td valign="middle" width="185"></td></tr><h1>Google May Use Games to Compile Psycho-Profiles</h1><p>May 12 (EIRNS)--Google's plans to build psycho-profiles of millions of online game-players came to light in a patent it filed in Europe and the US last month, the Guardian reports today. The company thinks it can glean information about a person's preferences and personality type by tracking their online behavior, which could then be sold to advertisers. Details such as whether a person is more likely to be aggressive, hostile or dishonest could be obtained and stored for future use.</p><p>The patent says that people playing online role-playing games such as Second Life and World of Warcraft would be particularly good to target, because they interact with other players and make decisions that probably reflect their behavior in real life.</p><p>The patent says Google could also monitor people playing on any game console that hooks up to the internet, including the Sony PlayStation, Nintendo Wii and Microsoft's Xbox. It says information could be retrieved from previous game details stored on memory cards.</p><p>The Lord-of-the-Rings style fantasy game World of Warcraft has over 8 million subscribers worldwide who each pay $15-20 per month to take part. Second Life, an online virtual community which mimics the real world, has over 5 million registered users and 1.2 million regular visitors. A recent report by Screen Digest suggests that the market for "virtual worlds" exceeds $1 billion per year.</p><p>Google said it has no plan to introduce the technology in the near future. "Google registers different patents irrespective of whether we intend to use them."</p></div></body>